From Spam Folders
To Inboxes
Proven playbooks and experiments to grow with email — better inboxing, sharper copy, cleaner data, and automations that scale.
What You’ll Get
Concise, practitioner-grade breakdowns of what’s actually working in email—strategy, copy, data, and systems—so you can ship campaigns that move KPIs, not just pixels.
Deliverability & Reputation
DNS, alignment, warmups, list hygiene, and reputation management—explained without fluff. Step-by-step checks to keep you in Primary and out of Promotions/Spam.
Automation Playbooks
Proven flows for welcome, post-purchase, win-back, re-engagement, and product-led growth. Modular blueprints you can copy, paste, and adapt to your stack.
Testing & Copy Science
Heuristics for offers, subject lines, and CTAs. Power laws for cadence and send time. Experiments with real lift, plus the stats to know when a test actually won.
Spamnesty Newsletter
Weekly insights on email growth...and pictures of Aspen :-p
